The Lara Croft and Tomb Raider Brand pages have ran separately for some time now on social media. The Lara Croft Brand promoting the smaller classic styled games and the Tomb Raider Brand promoting the AAA main series games.
Now all of the social media outlets have merged under the single brand that is Tomb Raider. This is very interesting considering the Lara Croft outlets haven't posted anything since 2017. There's a lot to speculate on here. Could there be a new game announcement coming soon? Perhaps the fabled Tomb Raider Ultimate Experience aka T.R.U.E. that has been floating around the internet will actually come...true? Or the brand could be trying to limit confusion by streamlining their social media presence. We will have to wait and see.
